Ski Aiguille
Ski Aiguille, a company specialising in luxury yet affordable short-term chalet rentals in Chamonix, aims to enhance its social media campaigns. The project focuses on creating content that features customer testimonials and promotes the variety of enjoyable activities available in Chamonix through engaging video content.
Their target audience comprises ski enthusiasts, and their objective is to boost social media engagement across their platforms—including Facebook, Instagram, and TikTok—by focusing on their video strategy.
The project
Visual Design
One of the biggest achievements was enhancing the client’s visual representation for their static content through fresh designs and templates that aligned with their existing brand guidelines.
Copywriting & Brand Voice
It was crucial to establish a distinct brand voice, complete with specific guidelines, for social media copywriting. Whether engaging with the audience or promoting the chalets, it was important to maintain a clean, consistent copy style with moderate use of relevant hashtags.
Video Reels-TikTok
The client aimed to enhance their video strategy with informative and engaging content that highlights the various activities available for guests in Chamonix. They specifically sought to launch their TikTok channel, producing most of the reels using stock visual content due to the project's remote nature. I successfully produced over 10 reels that continue to rank high in viewership and engagement.
Key achievements include increasing viewership from 0 to over 30,000 and engagement from 0 to over 400.
You can view the TikTok channel here: https://www.tiktok.com/@skiaiguille/
Social media ads
In addition to organic content, I designed animated GIF-style social media ads, creating a diverse range of multimedia content, from static images to dynamic videos.
Organic Achievements
The biggest achievements were within the 6 months that I collaborated with Ski Aiguille, I managed to:
Increased organic reach on Facebook from 1.3k to 20.9k, with a 400% increase in content interactions compared to six months prior
Increased organic reach on Instagram from 1.2k to 5.9k compared to six months prior
Earned media
One of the major accomplishments was engaging with Booking.com through strategic content posting.
